Strategic Management in Action 5th edition

ISBN:0136078281

ISBN13:9780136078289

Publisher:Prentice Hall

Author:Mary Coulter

Strategic Management in Action Description

Strategic Management in Action 5 Edition The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.
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